Amazon is already a Number # 2 in Clothing in the United States
Amazon.com is already the second-largest apparel seller in the United States, after only Wal-Mart, with market shares of 7.4% and 8.1%, respectively.
Appreciation – which is believed with several parts of the data – appears in the Client-Stanley report.
The bank conducted an investigation and found that:
1) Amazon carries more Americans: 46% of respondents. They bought clothes from Amazon in the last 12 months, which is the second highest survey rate, behind Wall Mart of 60%.
2) Purchase increases: 36% of participants said they bought clothes from Amazon “sometimes”, compared to 31% in a survey last year.
3) Major stores are losing the game: 47% of current Amazon clothing customers expect to buy more clothes from the Jeff Bezos store and less than the other 12 months of retail in the next 12 months.
Quoted by Euromonitor Data, Morgan Stanley said e-commerce retailers (led by Amazon) increased revenue by $6.1 billion in 2016 (a 16.7% increase), while department stores grew. lost $1.6 billion (a 5.5% drop on the year). The bank is estimated, in total, chains such as Target, Macy’s, Sears, Kohl’s and JC. Benny lost 1.6% of his share in 2016 – the equivalent of the 1.9% share that Amazon gained, according to bank estimates.
4) People buying clothes on Amazon are younger and wealthier: 56% of families with annual incomes over $100,000 said they are likely to buy clothes on Amazon in the next 12 months – compared to 37% just a year ago. Additionally, 58% of people aged 18-34 who were included in the survey said they would buy clothes from Amazon; If this audience agrees to buy clothes online early, it may be up for Amazon.
5) The most purchased brands on Amazon are Nike, Adidas, Hanesbrands and Under Armor: each brand was martyred by at least 20% of the participants as an aspirational brand, casual and active wear are the categories whose sales increase the most .
But these brands can’t sleep easy: According to Recode, Amazon has used brand managers “to build original private labels in the activewear category that have unique and compelling DNA and deliver exceptional innovation valued by the consumer.”
In other words: for Nike and Adidas, the chain that generates today’s revenue is “broken” tomorrow.
Amazon already sells suits, shoes, and dresses under their own brands, and are increasingly determined to have special brands in the $250 billion-a-year apparel and accessories market in the United States. United only.
Analysts who cover Amazon News believe that in apparel, the company can achieve low traditional retail margins because private labels still have higher margins because they don’t need to invest in clothes. advertising.
Over the past two years, Amazon has developed and started selling at least eight brands for brands, including Sosetti New York, for women’s apparel; Scouts Wro, for children; The Button Down Download, a men’s shirt brand, starts at $39. Other brands include Franklin and Friman (official men’s footwear) and Franklin Designed (men’s suits and accessories).
Over the weekend, the search site brought this one more:
News coming out of Seattle may be more concerned. Amazon has a patent pending for a process for producing on-demand computer listings of clothing and other products (see patent screenshot below)
“According to the patent,” by collecting applications from different geographical locations and coordinating large-scale clothing collection, the process offers new ways to increase the efficiency of clothing manufacturing. The implied meaning [of the patent] is that excess inventory is no longer a problem.
Now, before bed, every businessman must see if Jeff Bezos is under the bed.
