Bemobi goes into Energy; The Agreement can Match Telecom in 3 years
Bemobi, which merges content and payment solutions with communications operators, is entering the energy sector – a broader three-hour transaction market.
The company entered into two commercial agreements to meet part of the payments from Energisa and Equatorial customers.
This step is part of the revenue diversification strategy that began after Bemobi’s public subscription a year and a half ago.
Prior to the offering, the company had more than 80% of its revenue from the games and apps distribution platform on mobile devices – a model that functions as a kind of Netflix apps. (Bemobi receives revenue session employees).
After the public subscription, the CEO of Pedro Ripper made two merger and purchase transactions – buying M4U and Tiaxa – and put Bemobi in the payment and microfinance sectors.
Today, these two sectors already represent 40% of the company’s revenues. Another 25% of vertical SaaS arises because it sells management programs for communication operators; And 35% of application platform subscriptions.
The agreements with Energisa and Equatorial include M4U technology, which provides comprehensive payment solutions to telecommunications companies.
This package includes everything from the anti-fraud system to the payment gate, including transactions.
“About six months ago, we started researching industries that have similar [communications] challenges, and we saw that distribution companies are facing very similar issues.”
According to him, distributors face three main challenges: non-payment; The high cost of collection (where a large portion of the bills are still paid in the lottery); And organizational changes, with the potential launch of the free energy market for the end consumer.
The Bemobi solution helps treat all three.
He said: “By converting [the payment] to digital you are already reducing the cost of collection.” Additionally, “we are able to provide the ability to pay the bill in installments and through various channels, such as WhatsApp, website and app, which tends to reduce low debt and build customer loyalty, which will be very important when Market opening. »
The CEO said Bemobi is negotiating with all major distributors to close contracts in the same way.
The bet is the unification of itself in a market, according to Ripper, three times larger than communications in terms of annual transactions (TPV).
Bemobi cannot estimate that the new business will add revenue immediately, but Ripper said he expects that within three years, TPV in the energy business will be equal to the company made today in the field of communications (about 6 billion Brazilian riyals) in the year).
Energisa will implement the Bemobi solution in 100% of its base, which includes more than 20 million customers. The equator will start with 25% of the base in the south and some areas in the north.
In this sector, Bemobi does not earn any fixed amount and its reward depends on the take rate of the transaction amount. “We buy a little risk, but if we make real gains for the client, we participate in that profit.”
The move comes at a time when Bemobi shares are trading around 40% below initial public subscription – a decline that even seems timid compared to other tech companies. But in terms of complications, the pressure has been much greater, as the business has doubled in the past twelve months, the CEO said.
A year ago, Bemobi was trading around 12 times in EBITDA. Today, the double is 3.5x.
Looking at this reality, Riber said the company faces a dilemma: buy its stock or do more integration and acquisitions, as it promised in the public subscription?
“We have an open program for RE-Curchase and at the end we will open another program! As long as the value is at this level, we will continue to do so.” But you can’t pass up good deals. We need to calibrate so we can do both things. “
