Beyond the Crypto: Everything You Miss Behind the Tsunami
Marina Mansour and Elias Graib Web 3.0 moved US$3 trillion around the world. Currently, 300 million people already have some type of cryptocurrency, and in Brazil this number already exceeds 10 million. We are among the five countries in the world with the most cryptocurrency investors. But make no mistake: Cryptocurrencies are just the tip of a deep, transformed iceberg called Web 3.0.
After all, what is this new Internet?
Web1, Web2 and Web3
In the 80s and 90s of the last century, the Internet was a college experiment and the weirdness of a handful of obsessions. Web 1.0 – As we called it open protocols until the first decade of the 21st century – it was mostly made up of websites. SMS, HTTPS, SMTP, and FTPS supported very limited use of online browsing.
Now put yourself, reader, in the work riding room of 1990. The connection between them does not occur) and a lot of risk of fraud … For my work, websites do not make sense. “We didn’t know that technology would be the start of a new era.
Ten years later, we saw the arrival of Web 2.0 – new protocols, more closed, but with more use. For the first time, in addition to reading and absorbing the content, the user is invited to create and produce. The beginning was for social media, messaging apps, fluid content, and comprehensive platforms targeting the digital consumer.
In Web 2.0, the reality we live in today, we see a clear distinction in the level of user participation and involvement in the digital world. However, despite this huge post, Web 2.0 is not for the masses, but for a few companies that control the experience and data of those who cross it. However, if businessmen in the 1990s still wondered about the Internet’s ability to develop, Web 2.0 in the strategic thinking of their activities is the rule today.
How did we get the Web 3.0 story? In 2009, Satoshi Nakamoto represented a new Internet. In his statement, Satoshi described a decentralized network, which is managed by contract or contract, with the responsibility to ratify and jointly preserve the great professor’s ledger of data and transactions.
Blockchain technology and the most famous condition of use, Bitcoin. It was the beginning, but from 2009 until now, a lot has evolved and the vision of the next generation of the Internet has been strengthened based on some groundbreaking assumptions.
If Web 2.0 is the corporate world, then Web 3.0 is the corporate world. Open and mutual operating protocols, where anyone can develop initiatives, and above all, get money in exchange for it – if Web 2.0 is the world of reading, writing and creativity, then Web 3.0 is the world of reading, writing, creativity, development and ownership/ownership; Having what you produce with financial incentives to participate and develop technology.
What is Web 3.0 anyway? They are all applications on a group of three building blocks, called primitives: blockchain, smart contracts and digital assets. Examples of applications that work on these Metaverse, NFTS, DAOS and Defi buildings.
It’s worth talking a bit about the basics of these first three to understand the enormous value of Web 3.0. Come.
Let’s start with the blockchain, Cornerstone.
Blockchain (literally, chain or chain of blocks) is a distributed and decentralized digital network, linked by a series of contracts or nodes. Each node takes responsibility for verifying all transactions that occur inside that network, licensing and restarting. Each time a transaction is made, another block is added to the chain, so no matter where you look, the whole contract will show the same set of information.
What is this contract anyway? These are mathematical servers that run the Blockchain program and are responsible for keeping a copy of the data, implementing transactions and verifying their validity. All contact with the user is made with the blockchain through a node, which can be managed by brokerage firms and cryptocurrency wallets, among other institutions.
To understand how to do blockchain processing, let’s first think about how it works in our traditional world. When I want to transfer money to someone, I am informed of the bank, and it is the same as the bank as a mediator for this transaction. In addition to verification, the bank already performs the transaction and sends money from person to person.
In the blockchain, this responsibility is on the network. Simplify: I tell the network that I want to make a transfer and verify one of the contracts in the same way as the bank: verify my data, my money and my beneficiary data. Once verified, this node informs the rest of the network and each node is validated. When consensus is reached, the transaction is performed, which is copied to all nodes.
This process is called the consensus algorithm and there are different ways to reach consensus. In the Bitcoin protocol, the algorithm used is Proof of Work (POW), which requires high mathematical energy and energy usage. On the other hand, Ethereum uses proof of share (POS), which requires high capital.
Regardless of the protocol of choice, blockchain buildings – for distribution, decentralization and interoperation – are making a fundamental shift in the future of the internet.
We reach the second cornerstone of Web 3.0, Smart Contracts: Automatic Blockchain Contracts. Instead of asking a lawyer to prepare a contract, then calling a lawyer to explain the articles and start an operation to enforce it, everything is done automatically based on an algorithm.
Once the items are reached, the contract is done automatically, making the process cheaper, faster and safer. For example, stock transfer operations and alienated collateral can acquire significant acceleration fuel using technology like this.
The third primitive digital assets can be divided into five main types:
- Original Symbols: These are cryptocurrencies, such as Bitcoin, Ethereum, and Solana, which were established primarily to spin money on the blockchain. It can be used to pay for processing processing verification, for example.
- Real-world token origins: Used to provide cash and existing assets to retail. Banks are exploring different forms of coding: stocks, debts, commodities and money.
- Stable Currencies and Central Bank Digital Currencies (CBDC): Distinguished symbols backed by real currency, usually with parity for one, mined by central banks and other corporations.
- Distinguished Credit Symbols: Distinguished symbols that carry voting rights and are used for the management of DAOs (Decentralized Independent Organizations), e.g.
- NFTS: unique or non-re-releasable digital assets, i.e. non-perpetual. It can be present not only in digital space, but also represents any material origin and functions as an “official digital twin” for things in the real world – enabling the ownership of material goods and their exchange in digital markets. For example, a bond of ownership can be transferred to NFT and its ownership is retracted – part of it is sold on the network and not necessarily the whole house. NFTS is also known in the art world for giving uniqueness to digital artwork, but it has also been used in other functions. They work like a ticket that allows access to the club or society. It has been used in the world of games and Daos.
But what is the Effect of all this?
Web 3.0 business models were first used in banking. Banks have explored the trading and storage of digital assets and the conversion of blockchain and payment systems, as well as smart contracts with smart contracts – such as the collateralized loan in the example above.
Payment companies have found new ways to grow by providing services to digital asset companies, offering the possibility of payment in metavans, stablecoin processing and crypto currencies. On the capital market side, we see brokers who provide multi-stream investments to their clients and provide real asset coding services.
In the world of banking, Web 3.0 models are rapidly expanding to include other industries. In-game transactions and distributed data storage as an alternative to the public cloud and coding as a source of liquidity for carbon and real estate markets are examples of other real-world use cases.
Regardless of the industry it operates in, these technologies are sure to permeate consumer travel in much the same way the internet has for the past twenty years. We can expect significant changes in value chains very quickly – with the interconnectedness and standard nature of open source, the development of everything on Web 3.0 is much faster than previous Internet generations.
What you can do Now?
A. Create knowledge on the subject and new technologies; Determine new talent and capacity development to explore the Web World 3.0
B. Assess your value chain to understand where turmoil may occur and how to prepare for it
C. Explore the chances of new revenue and potential strategic investments in Web 3.0 sectors (but also be aware of relevant risks)
D. Look at the new new competitors and business models that will challenge the current situation
Just like in the 80s and 1990s, it was hard to imagine the internet today, and we still don’t know where to lead Web 3.0. But we can already say that Web 3.0 is a tsunami that will shake many industries.