Know your Finance Before you go Shopping
If the finance health of Brazilians undergoes a routine examination, the result will not be the most encouraged.
Last year, the Brazilian took on more debt, saved next to nothing and had to cut family expenses because the money simply ran out.
This shows a study conducted by Sullamérica, conducted by the FSB Research Institute, which met more than 2000 people from all over the country. According to the survey, 36% of participants had incurred debt in the past 12 months, and more than half of them said they were exhausted from financial expenses and obligations.
Andre Karam, commercial supervisor at Sulalamérica Investos, says: “During the epidemic, many Brazilians went back into debt and the situation was exacerbated, which was already bad.” “There was development: Brazilians became more interested in their financial health, but most families are still unusual in planning for the future,” he said.
In the survey, although 77% of people said they consider it important to save, only 21% of them have ever managed to do so. “Brazilians are concerned about financial resources. André says that in some cases is a financial education.
With that, in late November, Sulamérica launched “Sula Friiy,” a digital campaign to educate Brazilians on the importance of interest to their financial health.
“The campaign slogan was that you need to forget about impulsive consumption and achieve more balanced spending to improve your financial health, because it has a very big impact on many other aspects of your life, such as your emotional and physical health”, he said. Andrew.
This vision is part of the concept of sullamérica: complete health, which places financial, physical and emotional health side by side so that it is in a state of balance.
“If your financial health is out of balance, you go through sleepless nights and feel anxious, and it affects your body and mind. Similarly, if you are in a bad physical and psychological state, it can also interfere with the financial planning”, explains the executive official. “All is one.”
In the financial part of this Trinity, Sullamérica helps its individuals through a comprehensive offering of investment products – from fixed income boxes to equities, hedge funds, pension and life insurance plans – Allied to the investment platform (Óama), which provides personal advice Services and helps the client is to move through a sea of shortcuts such as CDBs, LCIs and CRAs.
Andre believes that “Brazilians need first and foremost high quality information and advice”.
