Rock Content buys US Freelancer Market Place
Rock Content, Brazil’s largest Content Marketing Company has just purchased US-based independent marketplace Constraccess, adding a new customer acquisition funnel that should help the company’s crossover strategy.
The deal marks Rockstar’s first content since raising $30 million in October in a round led by Unbox Capital to fund its US expansion.
Rock entered the country in 2019 with the purchase of ScribbleLive, and today just over half of its revenue comes from there. After today’s acquisition, that slice is expected to rise to 65%, founder Diego Gomez told Brazil Journal.
Rock Content serves companies like Dell, Spotify, Oracle, and LinkedIn and positions itself as a “SAA-enabled marketplace.” She has revenue from signing up for her three programs, but she also earns a commission from transactions made on her marketplace.
Rock’s three solutions are Studio, which helps companies coordinate the calendar activities of editorial and marketing teams, as well as publishing metrics; Internship, primarily a WordPress hosting solution focused on marketers; and ION, software that helps marketing teams create and implement content that requires some user interaction.
In its market, called visual, content rock already connects 28,000 customers to 80,000 freelancers, including video producers, marketing professionals and journalists, earning an “award” every time a business closes.
The purchase of WriteTecess matches this latest vertical and will add an additional 2,000 customers to this base, as well as new features for the platform. While Rock Marketplace focuses more on large enterprises and captures customers with sales force, Wrinecess is aimed at SMBs and has a self-service model where the customer himself enters the platform and does everything on his own. hiring freelancers.
WriteTecess has also developed artificial intelligence that helps match the game by connecting companies with the best freelancers for every need.
“This model allows us to increase our popularity in obtaining customers,” Diego said. “Before, our platform could be used by small and medium businesses, but I had to go through the whole sales process, talk to the sales team…”
According to Diego, this is highly relevant to Rock Content’s cross-selling strategy, as the Marketplace is typically the gateway for most customers into the rock ecosystem.
With WriteTecess, Rock hopes to attract that customer with a low CAC and then sell other products in the portfolio.